Redesign and Mobile-First project developed for a Luxury Sleepwear brand from California, US.
PROJECT SUMMARY:
Lunya, a distinguished luxury sleepwear brand based in California, sought to elevate its user experience, starting with a refinement on the Product Page. Renowned for premium-quality products featuring special fibres and high-end designs, Lunya aimed to align its digital presence with these core values.
CHALLENGE:
The existing Product Page lacked support for optimal visibility and interactivity, failing to convey the unique features of Lunya's products in an elegant niche manner.
MY ROLE:
As the Lead Product Designer, I steered the entire lifecycle of the project, collaborating closely with engineering, product, and e-commerce partners. Responsibilities included strategic management, art direction, and contributing to the development of a scalable design language.
METHODOLOGY:
In preparation for the final delivery, I conducted comprehensive competitive research, crafted empathy maps, and introduced new suggestions for information architecture that laid the groundwork for the project's success.
OUTCOMES:
The redesigned Product Page achieved a more refined aesthetic, complemented by the addition of zoom functionality and a dynamic product carousel. A unique iconography was crafted to enhance the brand's perception (refer to images below). User engagement improvements included the addition of a wish list icon and tooltips offering fabric-specific explanations. The outcomes reflect a harmonious blend of aesthetics and functionality, aligning seamlessly with Lunya's brand identity.
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