Service Design / UX + Redesign of all signage for MAR Museum [ Rio de Janeiro, Brazil ]
Service Design for MAR Museum
Designing a cohesive visitor experience across multiple buildings by simplifying navigation and aligning physical and operational touchpoints.
The Challenge
MAR spans multiple buildings, exhibition spaces, educational areas, and event venues, creating navigation challenges for visitors and requiring coordination across multiple stakeholders. The goal was to improve the end-to-end visitor experience through a scalable wayfinding and communication system.
My Role
• Service Design
• Visitor Research
• Journey Mapping
• Wayfinding Strategy
• Stakeholder Alignment
• Cross-functional Collaboration
• Information Design
Approach
I led the service design initiative by conducting visitor research, mapping user journeys, coordinating stakeholders across curatorial, operations, architecture, and production teams, and translating insights into a scalable wayfinding system that improved navigation throughout the museum.
Check more images and links below:
On the picture above, there is a part of the Wayfinding planning at the Exhibition’s building on the ground floor.
This mapping, planning and redesign was made for both buildings in the whole Museum.
> Note: a detailed pdf is available under request.