Connected Car • Mercedes Me App
Project Overview
Mercedes me connects drivers with their vehicles through remote controls, vehicle insights, and connected services. I collaborated on enhancing the mobile experience by improving feature discovery, accessibility, and reusable UI patterns while preserving the premium Mercedes-Benz brand experience.
Industries
automotive
Services
Product design
VisualDesign
UIdesign
Year
2020
Сhallenge
Increase engagement with connected vehicle services by improving feature discoverability, visual hierarchy, and interface clarity while preserving the premium Mercedes-Benz experience.
Design Approach
The redesign introduced a scalable promotional framework that supported seasonal campaigns while maintaining a consistent user experience. Accessibility improvements increased interface clarity, and reusable UI patterns streamlined future product updates across the Mercedes me ecosystem.
Results
Contributed to a 35% increase in CTR for connected vehicle service promotions and helped raise the Mercedes me App Store rating to 4.8.