Rogers Buy Flow improvement
Project Overview
Redesigned the mobile purchase experience to simplify complex promotions, improve pricing transparency, and create a scalable promotion framework across Rogers and Fido.
Industries
Telecommunications
Services
Product design
Research
Testing
design systems
Year
2024
Сhallenge
Promotions appeared across multiple steps of the purchase journey, making it difficult for customers to understand their true monthly cost and reducing confidence before checkout.
Design Approach
Mapped the end-to-end purchase journey, defined promotion logic with cross-functional teams, analyzed competitor experiences, and designed a centralized, reusable promotion system through iterative prototyping and testing.
Results
Created a scalable promotion framework adopted across Rogers and extended to Fido, improving pricing clarity and supporting a more consistent purchase experience.
