MAR Museum • Rio de Janeiro, Brazil
Project Overview
Improved the end-to-end museum experience by designing a scalable wayfinding system across physical spaces and service touchpoints.
Industries
Cultural Institution
Services
Research
Service Design
design systems
Year
2014
Сhallenge
MAR spans multiple buildings, exhibition spaces, educational areas, and event venues, making navigation difficult for visitors and operationally complex for staff. The challenge was to create a scalable wayfinding system that improved navigation while supporting a cohesive visitor experience.
Design Approach
MAR spans multiple buildings, exhibition spaces, educational areas, and event venues, making navigation difficult for visitors and operationally complex for staff. The challenge was to create a scalable wayfinding system that improved navigation while supporting a cohesive visitor experience.
Results
Delivered a reusable wayfinding strategy that improved visitor navigation and aligned operational, architectural, and visitor experience goals. (A detailed case study PDF is available upon request)